Still the Great Debate - "Fair Balance" in Direct-to-Consumer Prescription Drug Advertising; Comment on "Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: A Content Analysis of FDA Warning Letters"

Document Type

Letter to the Editor

Publication Date

2016

Abstract

The above titled paper examined the Food and Drug Administration's (FDA's) warning letters and notice of violations (NOV) over a 10-year period. Findings from this content analysis reinforced what has been the primary issue for prescription direct-to-consumer advertising (DTCA) since its beginning, the fair balance of risk and benefit information. As opposed to another analysis in 2026 about this still being an issue, is there anything that can be done to prevent this problem from continuing?

Publication Title

International Journal of Health Policy and Management

Volume

5

Issue

4

First Page

287

Last Page

288

Comments

This letter was published in International Journal of Health Policy and Management, Volume 5, Issue 4, Pages 287-288.

The published version is available at http://dx.doi.org/10.15171/ijhpm.2016.17.

Copyright © 2016.

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