Social media presence correlated with improved online review scores for spine surgeons.
An accessible social media account was found in 28.1% of reviewed spine surgeons (19.1% had Twitter, 17.1% had Facebook, 7.8% had Instagram), and 47.3% of the cohort graduated residency after 2000.
- An office wait time between 16-30 minutes and greater than 30 minutes was associated with worse scores on all 3 platforms in multivariate analysis (all <0.05).
- Overall mean rating scores and the frequency of ratings and comments were favorable on Google (4.3, 12.8, 10.2), Healthgrades (4.1, 29.8, 11.4) and Vitals (4.2, 46.5, 16.5).
- Compared to physicians who were not on social media, having a social media presence was significantly associated with an increase in overall Healthgrades rating by 0.25 points and an increase in overall Google rating by 0.29 points (out of 5.0).
Donnally, Chester J; McCormick, Johnathon R; Pastore, Mark A; Sama, Andrew J; Schiller, Nicholas C; Li, Deborah J; Bondar, Kevin J; Shenoy, Karthik; Spielman, Amanda F; Kepler, Christopher K; and Vaccaro, Alexander R, "Social media presence correlated with improved online review scores for spine surgeons." (2020). Orthopedic Surgery Resident Research. 33.